Payless Shoe Source reenergized its style and branding with a redesign. The client wanted to provide an attractive shopping environment that was in line with the brand revival, while maintaining product affordability. The redesign affected multiple stores, in multiple locations. Their new interiors features organized displays and introduces a much-needed visual hierarchy of merchandise, which is emphasized by the lighting. The lighting consists of architectural lensed slots with staggered fluorescent strips in the main ceiling, wallwashers for perimeter display, and adjustable accents for highlighting feature merchandise.