JPMorgan Chase Bank, National Association
Chase launched an ambitious project to reinforce their branding through blue façade lighting on this existing high profile structure. The design focused on lighting the “Keyhole” element on top, without lighting surrounding facade. Uplighting the 50-story corner niches anchors the top to the ground. Lighting the 9-story niche above the main entry counterbalances the Keyhole above. The end result successfully fulfills project goals, giving a fresh look to this familiar piece of the city’s nighttime skyline.