Entertainment Design Corporation, Alex Calle
Areas showcasing four DreamWorks productions—Shrek, Kung Fu Panda, Madagascar and How to Train Your Dragon—define this 485,000-sq ft indoor, permanent immersive experience in Dubai. The design includes four major ride attractions, 12 smaller attractions, five thematic retail outlets, four sit-down restaurants and general area ambience. The challenge was to use the latest lighting technology to transform a large, intricate space into a warm and personal experience with no visible technology, as would be appropriate in the four different “worlds.” A combination of architectural and theatrical lighting design techniques create dimensional and kinetic layers of light to re-create images from the movies and to create unique, all-encompassing environments that let visitors feel part of each area. A project-wide programming and control system enables subtle and dramatic variations in light color and intensity and suggests movement and direction through timed sequences and triggered looks.