Cole Haan Factory Store

Prototypes Roll On LD+A, Jul 2010

For retailers like the Gap, AT&T and Old Navy, a prototype store can be the gift that keeps on giving. Part of the package is a memorable, easily replicated and oftentimes watt-squeezing lighting concept that helps reinforce the brand image across multiple sites. Prototypes are not cookie-cutter; retailers can have vastly different visions for their stories. Full Article