Located in the Dallas Market Center, the Swarovski Showroom is one of more than 2,300 permanent showrooms. The market is alive with activity as wholesale buyers seek out new trends in interior lighting. The innovative design of the Swarovski Showroom immediately sets it apart from other stores in the market: an intersection of architectural angles mimicking crystal facets, starting at the storefront and carrying through the floor, walls and ceiling.

Showcasing the capabilities of both the Swarovski and Schonbek brands, the lighting and interior design team worked with the Swarovski engineers and product managers to incorporate some of their distinctive products, including fiber optics with illuminated crystal tips in a flowing stellar pattern in the soffit above the reception desk, and LED wall grazing to illuminate crystal-encrusted signage.