Long Beach Towne Center

Long Beach Towne Center VM+SD, Nov 2000

Lighting the Darkness

Malls have always used outdoor lighting primarily for nighttime safety and security concerns. Nothing flashy or high-design. Purely utilitarian. Now, though, they’re taking indoor lighting principles outdoor. Increasingly, lighting is being used to extend the retailer’s brand identity outdoors, to bring mall constituents together to present a unified face, to entice drivers from afar and to provide nighttime wayfinding. Full Article